Santoro at Licensing Expo
Santoro continues to expand its global licensing footprint in 2025 with a series of exciting new launches and partnerships that highlight its signature artistry and creativity, it has announced.
Kicking off in Turkey, Santoro is announcing a new agency partnership alongside a major bespoke retail launch for BTS 2025, rolling out into approximately 10,000 doors. This expansion marks a significant milestone in the brand’s global presence and reinforces its commitment to innovative retail collaborations.
In the USA, Santoro’s new licensee, renowned dollmaker Ruby Red, will be launching the first three premium collector’s dolls – Just In Case, Pocket Full Of Sunshine, and Le Beret – later this summer. These dolls are crafted with exquisite attention to detail, high-quality craftsmanship and varied hair colours. Each doll offers mix-and-match outfit possibilities and accessories that embody the signature Gorjuss aesthetic and Santoro are delighted to confirm FAO Schwartz as a prestigious stockist.
Beyond the U.S., 2025 will see Santoro opening up its presence in Latin America through introductory licensing and distribution deals secured by its agent, Roundos/Develop Licensing.
Dreams Art is set to introduce a range of Gorjuss colouring books to Mexico in Summer 2025. These books will bring Santoro’s beloved artwork to life in an interactive way, allowing fans to immerse themselves in the brand’s whimsical and imaginative world. Alva Maki is preparing to launch a stylish first line of homewares this Spring, featuring Gorjuss’ Whatever The Weather characters and more.
Plans are underway to roll out Santoro’s premium stationery, fashion bags, and gifts into a leading retail chain in Mexico, with announcements anticipated later in the year. These products will debut alongside Santoro’s existing collections, further strengthening the brand’s retail presence in the region.
With these exciting launches, Santoro continues to solidify its position as a leader in art-driven licensing, bringing its distinctive aesthetic to new markets and product categories worldwide.
Check out Santoro’s brand portfolio – Gorjuss, Bangoberry, plus a sneak preview of Harmonie Lane at Booth #S247, or email jo.campbell@santoro-london.com for more information.
