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Sanrio and Leeuwen Team for Ice Cream

Sanrio and Leeuwen Team for Ice Cream

With National Ice Cream Day around the corner, Sanrio®, the global lifestyle brand best known for Hello Kitty®, and Van Leeuwen Ice Cream, the NYC born and nationally beloved ice cream brand known for its made-from-scratch dairy and vegan ice cream. The brands have partnered to introduce an exclusive Hello Kitty 50th Anniversary flavor on National Ice Cream Day, Sunday July 21, available for one day only! 

In celebration of Hello Kitty’s milestone year, pints of the special Yummy Berry White Chocolate Truffle Ice Cream will be available to purchase nationwide at Van Leeuwen scoop shops. The Van Leeuwen x Hello Kitty flavor blends white chocolate ice cream with swirls of sweet red raspberry jam (a nod to Hello Kitty’s famous red bow) and chunks of truffle brownies. To underscore Hello Kitty’s positive message of friendship and kindness, and Van Leeuwen’s mission to make you feel good, the companies will be donating 50 percent of the profits to charity. 

Van Leeuwen and Sanrio will also host a pop-up event at the Van Leeuwen Tribeca shop (310 Greenwich St, New York, NY 10013) on National Ice Cream Day to celebrate the delicious flavor and show appreciation for Hello Kitty’s devoted fans. The pop-up will feature the flavor by the scoops as well as Hello Kitty-themed sundaes and shakes, plus limited quantities of commemorative merch including free friendship bracelet giveaways from value-aligned partner Little Words Project, the original word bracelet known for its commitment to building a community of kindness.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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