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Rubies Bringing Gabby’s Dollhouse to Life

Rubies Bringing Gabby’s Dollhouse to Life

Rubies announces licensed dress-up of one of the most popular preschool brands of the moment, DreamWorks Animation’s Gabby’s Dollhouse. Featuring Gabby, Mercat and Cakey Cat, the collection is set to join Rubies mammoth portfolio of licenses and brands globally. As one of the first brands to bring Gabby’s Dollhouse costumes to life for fans, Rubies is excited to see an already strong reception to the range of dress-up.

With four complete costumes including dresses and headbands in each, all finished off with a highly realistic all-over print little fans of the series will love, the dress-up is perfect for early years, one of the most popular markets for fancy-dress. The costumes include a Gabby Tutu dress based off of the main characters outfit, a Gabby and Pandy Paws costume, a Cakey Cat tutu dress and a Mercat tutu dress, each with a corresponding headband. Designed to let little ones embrace their imagination and enjoy the world of Gabby’s Dollhouse, this collectable range is already incredibly well anticipated by fans.

Pete Silver, Head of Sales at Rubies Masquerade UK, “As we add yet another license to our catalogue, Gabby’s Dollhouse is set to be one of the most exciting yet. With loyal fans ranging from pre-school to primary years from across the globe, this versatile license is paving the way for four new, innovative and fun costume sets from us.”

Gabby’s Dollhouse costumes and dress-up from Rubies are available now on New product is already in development for 2024, strengthening the range and brand, aligning with Rubies 365 strategy. The new range will launch in EMEA in time for peak season including World Book Day in the UK and Carnival in greater Europe.

Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with their new friend Gabby and all her kitty friends. Created and executive produced by celebrated storytellers Traci Paige Johnson and Jennifer Twomey, Gabby’s Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. Following its launch in 2021, the show has charted as a top 10 kids’ series in 89 countries and has become one of the fastest growing brands in the preschool space, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Additionally, Gabby’s Dollhouse continues to lend itself to global fan experiences including Universal theme park activations, live events and much more. Any adventure can unfold when we play in Gabby’s Dollhouse, now streaming on Netflix.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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