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Rights & Brands and Rovio Entertainment sign exclusive mobile games deal for Moomin

Rights & Brands and Rovio Entertainment sign exclusive mobile games deal for Moomin
Stockholm based, global licensing agent Rights & Brands has partnered with Rovio Entertainment in a worldwide exclusive mobile games deal for the Moomin IP.

Rovio and Rights & Brands’ partnership will see Rovio’s development of Moomin based games for any platform and exclusive rights to Moomin based games for all mobile platforms. Rovio’s first Moomin game, based on the original story and world created by Tove Jansson and inspired by the animation series “Moominvalley” visuals, is already being developed and expected to soft launch later in 2021.

“Moomin Characters looks to expand their digital footprint and offering, it’s fantastic to join forces with Rovio Entertainment, who bring a wealth of expertise and success in this space. We’re confident this partnership will open up new opportunities not only to the Moomin trademark, but also to the additional Nordic story. This partnership marks an important milestone in our strategy to take local Nordic creations to the international marketplace’’ says Roleff Kråkström, Managing Director of Moomin Characters.

Alex Pelletier-Normand, CEO of Rovio, says: “We are honored and excited to enter this partnership that will give us the opportunity to present this iconic brand to new audiences across the globe as well as delighting our existing fans. This partnership will diversify our IP portfolio, which is a key step in our consistent growth strategy.‘’

“This is the strategic alliance and digital collaboration we have been striving to achieve since starting up Rights & Brands”, says Patrick Ullman, CEO of Rights & Brands. He continues: “This is an important part of our digital transformation and a key driver to take the Moomin story and global awareness further, reaching new target audiences.”Rights & Brands and Moomin Characters have invested in the Emmy® Award-nominated studio Gutsy Animations, creator of the internationally celebrated Moominvalley 3D animation series. Multi award-winning Moominvalley is the company’s flagship production, with a record-high of 16 million starts on Yle’s streaming platform in Finland and distribution sold to over 50 countries.“Rovio’s first Moomin game is inspired by the Moominvalley visuals. The partnership between these companies, all major players in their respective fields, will support steady growth and brand awareness for the Moomins in all digital arenas,” says Patrick Ullman and continues; “this deal is the perfect match for the Moomins and shows the rare but massive impact a brand based on art and literature can have. The Moomins is a body of art and this certainly takes art to a new level.” 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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