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Pocoyo Grows in LatAm

Pocoyo Grows in LatAm

Pocoyo continues to expand its list of licensees in Latin America, Zinkia has announced. After reinforcing our presence last year in countries such as Peru and Ecuador, Brazil has just signed a new license agreement with Lotus Marketing Global, its agent in this territory.

In this sense, Zinkia has reached an agreement with KN Artes, a firm specializing in decoration products for children’s parties; and with Grao de Gente, focused on decorating rooms and rooms for children and babies and other accessories and children’s clothing.

Zinkia once again reinforces its licensing strategy in this country, where it already has important partners such as Cardoso, a leading toy licensee in Brazil. Within the framework of the Brazilian toy fair, Abrin Fair, Cardoso presented their new line of stuffed animals and an original ride-on. Cardoso has launched new Pocoyo products, which reinforce the line of musical instruments (guitar, stool, drum) that it was already marketing; along with vinyl figures of all the characters in different sizes, stackable and nestable figures.

Zinkia has also been present in this territory for a long time through Green, another important licensee focused on oral hygiene products.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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