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Paramount and VaynerMedia to deliver Licensing Expo Opening Keynote

Paramount and VaynerMedia to deliver Licensing Expo Opening Keynote

Licensing Expo, produced in partnership with industry trade association Licensing International, have announced that Paramount and VaynerMedia, two of the world’s largest and respected brands in the entertainment and NFT industries, will be delivering the Opening Day Keynote. Slated for May 24, 2022, at the Mandalay Bay Convention Center, this highly anticipated panel brings together the most respected visionaries in the industry for trend-driven presentations.

Pam Kaufman, President of Consumer Products and Experiences for Paramount, and Gary Vaynerchuk, Chairman of VaynerX, the CEO of VaynerMedia and the Creator and CEO of VeeFriends, are gearing up to discuss the opportunities that lie ahead for the $292-billion licensing industry. The pair will arm the audience with key takeaways and take a peek into how our connected world will impact the business of brand licensing. Spurred by continued technological advancement and creativity, the world is more connected than ever, presenting immense opportunities to elevate how and where brands reach consumers. 

“Brand extension and the burgeoning digital space are a perfect match; there are so many opportunities for IP owners to engage with consumers in ways we couldn’t even have fathomed a few years ago, like NFTs,” said Anna Knight, SVP of the Global Licensing Group, organizer of Licensing Expo. “Technology is a game-changer for the licensing industry, catalyzing new ways for brand owners across categories to meet consumers across the globe on whatever platform they’re on and create new revenue streams.

Knight continued, “We are so excited to share the news that Gary and Pam, two of the world’s most respected experts in their fields, will address the Licensing Expo community to discuss what’s next for our dynamic industry – this will be a once-in-a-lifetime opportunity that you won’t want to miss.” 

“We are thrilled to share this keynote presentation with the licensing community,” said Maura Regan, President of Licensing International. “Education is part of our ongoing work to foster the growth and expansion of licensing around the world, and also a cornerstone of Licensing Expo. Pam and Gary are innovators in their fields and their expertise and insights will inspire the Licensing Expo audience, driving the business forward.” 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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