New Yoplait License
Yoplait® , a General Mills brand, has partnered with Kraft Heinz to create a limited-edition offering of KOOL-AID -flavored Yoplait yogurts.
The assortment includes 3 flavors: Tropical Punch, Blue Raspberry and Cherry, giving consumers the same iconic flavors of KOOL-AID beverages in a new and delicious yogurt!
“The KOOL-AID brand is synonymous with summer, and by pairing these quintessential flavors with the goodness of dairy, we’re offering a tasty new way enjoy the deliciousness of Yoplait this season,” said Erica Johnston, Senior Brand Manager for Yoplait. “
The product will hit shelves in early July and will be available nationally at Walmart, Kroger, Stop & Shop, Giant Company, Meijer, Dollar General, Shnucks, Tops Markets and more.
This deal was brokered by the Kraft Heinz exclusive licensing agency Brand Central.
“We are really excited to bring these two iconic brands together for a fun and delightful treat for consumers,” says Jodi Bogdanoff, SVP Licensing at Brand Central.