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New Ways to Explore SpongeBob SquarePants universe

New Ways to Explore SpongeBob SquarePants universe

Toca Boca, Spin Master’s award-winning Swedish game development studio that makes digital games from the kid’s perspective, announces a new content partnership under license from Paramount Consumer Products and Nickelodeon which offers kids a ground-breaking way to experience the SpongeBob SquarePants universe.

On June 13th, a Toca Boca x SpongeBob SquarePants content partnership will be introduced to Toca Life World’s vibrant community, with the launch of the SpongeBob SquarePants Furniture Pack and Gift Event.

The SpongeBob SquarePants Furniture Pack is filled with home decoration items from SpongeBob Squarepants, Squidward, and Patrick Star for players to mix and match to create their own Bikini Bottom in Toca Life World. The pack includes 87 distinct furniture pieces, along with a variety of decorations, unique wall designs, and versatile floor patterns, providing endless possibilities for imaginative and immersive play.  

The time-limited Furniture Pack will be available in the in-app shop beginning June 13. In addition to this, a free Gift Event will run from June 13 to June 18, 2023, that includes surprising outfits, items and pets. All gifts are claimable until August 18, 2023. 

Toca Boca is a trailblazer when it comes to user-generated content, with over 2 billion views generated by fans on social media every month. The SpongeBob SquarePants integration presents a unique opportunity for engagement.  

“Kids today don’t just want to consume; they want to create. Our content partnership with Paramount Consumer Products and Nickelodeon on these SpongeBob SquarePants integrations empowers kids to take control of the narrative by giving them tools to design their very own Bikini bottom, fuelled by humor and free from limitations and rules,” says Alexandra Svärdh, Senior Brand Manager at Toca Boca.

Mathilda Engman, Head of Product at Toca Boca, adds, “This content truly embodies the essence of both brands – giving kids a unique opportunity to blend SpongeBob’s humor with the playful world of Toca Boca.”

The campaign concept, “Bikini Bottom like you’ve never seen it before”, embraces the over-the-top optimism and outrageous humor that both Toca Boca and SpongeBob SquarePants audiences love. The content encourages kids to mix and match elements from the SpongeBob universe, creating and sharing their unique stories.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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