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New Mr. Men Little Miss Discovery Trail at the Museum of Brands

New Mr. Men Little Miss Discovery Trail at the Museum of Brands

This summer from 23 July the Museum of Brands is celebrating the 50th anniversary of the iconic and much-loved Mr. Men Little Miss characters with a discovery trail and children’s make-and-take creative activities. 

As well as the trail, which will spark children’s curiosity and evoke nostalgic memories for grown-ups, visitors will have the chance to see original sketches by Adam Hargreaves, the Royal Mint commemorative coin collection and limited-edition Mr. Men Little Miss Royal Mail postage stamps. 

Since their inception in 1971, the Mr. Men and Little Misses have gone from strength to strength. They identify with a multigenerational audience through self-expression, colour, simplicity and humour. It all started with Mr. Tickle after Roger Hargreaves’s eldest son Adam, then aged 8, asked at the breakfast table: “What does a tickle look like?” Roger’s initial response was one of amusement but being a creative man, it got him thinking. Inspiration struck and so Mr. Tickle was born! 

The Museum celebrates our past through our throwaway heritage with displays of hundreds of products full of memory and meaning. Together they offer us a fascinating insight into how our lives and society have evolved since Victorian times – from the changing role of women to the 02.07.2021 For immediate release 

impact of war and technology; from the passing of the domestic servant to the everchanging choices of food and toys, as well as the revolution in shopping habits over the last 200 years. 

Robert Opie, founder of the Museum of Brands said, “During the past hundred years, children’s character merchandise has become increasingly popular, from Felix the Cat that arrived in the 1920s and Mickey Mouse in the 1930s to the likes of Postman Pat in the 1980s. This year we celebrate 50 years of the genius of the Mr. Men characters.” 

Adam Hargreaves, Mr. Men Little Miss author said, “My dad, Roger Hargreaves, created the Mr. Men series in 1971 and it’s a great accolade to his idea that the Museum of Brands has chosen to feature some of the merchandise that started filling up our home 50 years ago. Through the generations, the Mr. Men and Little Miss have been seen on all kinds of products from Mr. Chatterbox radios to Mr. Grumpy Easter eggs!” 

Alastair McHarrie, Sanrio’s Licensing Director said, “The inclusion of iconic Mr. Men Little Miss products and memorabilia in the Museum of Brands demonstrates how these colorful characters are now part of the UK’s pop collective imagination, alongside many historical brands. We are delighted and honored with this collaboration on the occasion of our 50th anniversary.” 

The Mr. Men Little Miss Discovery Trail will launch at the Museum of Brands on 23 July and runs until 10 September. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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