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Multi-Year Partnership for Sports Illustrated and Mitchell & Ness Nostalgia Co

Multi-Year Partnership for Sports Illustrated and Mitchell & Ness Nostalgia Co

Sports Illustrated and Mitchell & Ness Nostalgia Co. have announced a multi-year partnership that will bring the historic covers of Sports Illustrated to life through high-end collections of throwback streetwear apparel. The news brings together two of the most well-respected names in sports that share the common core values of trust, quality, and authenticity.

“Sports Illustrated and Mitchell & Ness have grown up through the decades alongside each other at the intersection of sports and culture,” said Lynn Bloom, Director of Authentics & Archives at Mitchell & Ness. “Our office walls are lined with over 60 years-worth of SI magazines, many of them serving as crucial reference points for our designers and some of them featuring classic articles about Mitchell & Ness that remain points of pride for the brand. We are excited that our kinship with Sports Illustrated is coming full circle through this official partnership.”

The first capsule is slated to launch on November 16 and will showcase throwback NFL covers on an assortment of premium apparel featuring football legends such as Erik Dickerson, Howie Long, Junior Seau, LaDainian Tomlinson, Dan Marino, and more. The initial collection will also feature an exclusive Sports Illustrated x Mitchell & Ness line of nostalgia-inspired headwear, t-shirts, and vintage fleeces. Additional drops featuring iconic NBA and MLB covers will follow.

“Sports Illustrated is committed to reaching consumers in unique ways,” said Marc Rosen, EVP, Entertainment at Authentic Brands Group, owner of the Sports Illustrated brand. “Our partnership with an industry leader like Mitchell & Ness is a great example of how we can continue to pay homage to the powerful heritage of the Sports Illustrated brand while addressing the diverse interests of the modern sports fan.” 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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