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Long term partnership with Cadbury secured for Classic Peter Rabbit

Long term partnership with Cadbury secured for Classic Peter Rabbit

Penguin Ventures (part of Penguin Random House UK) has today announced a long term partnership for Classic Peter Rabbit with Cadbury at Easter.

The initial Peter Rabbit range will launch across a host of Cadbury products for Easter 2021 and will be available nationwide.  Peter Rabbit will appear on some of Cadbury’s most iconic product ranges in a perfect pairing of two British brands so intrinsically associated with Easter.

Markéta Kristlová, Senior Brand Manager Easter, Cadbury says:  “We are very excited about this partnership of two very beloved brands with a shared rich British heritage.  We look forward to Peter Rabbit and Cadbury’s helping families to have even more magical Easter celebrations from next year.”

Lindsay Pearl, Head of International Licensing, Penguin Ventures says: “We are over the moon to be able to announce a long term collaboration with Cadbury on a beautiful and delicious range of Peter Rabbit Easter chocolate.  Peter Rabbit and Cadbury are both synonymous with Easter gifting, shared experiences and family celebrations and we look forward to amplifying those shared values as we launch next year.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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