Laura Ashley Partners with Graham & Brown to Launch Wallpaper Collection
British heritage brand Laura Ashley has entered into a partnership with Graham & Brown, a United Kingdom-based wallpaper designer and manufacturer, to develop a line of wallpaper featuring Laura Ashley’s iconic prints. The wallpaper collection is available now on lauraashleyusa.com and online at Home Depot, Lowes, Bed Bath & Beyond, and other national retailers.
A carbon-neutral company, Graham & Brown worked alongside Laura Ashley to create a line of 80 designs, including several bespoke murals. Rich with romance and English country charm, the wallpaper designs are inspired by the extensive Laura Ashley archives and offer a curated collection that coordinates with a variety of interior styles, including traditional, formal and cottage.
Designed to make wallpaper easy to install and peel off when it’s time for a change, the line features “paste the wall” advanced technology making it simple for designers and DIY-ers to skip extra installation steps associated with traditional wallpaper. Cutting decorating time in half, a special backing paper allows the paste to go straight on the wall so there is no need for a pasting table and the wallpaper is easier to cut because it hangs dry from the roll. Six of the wallpapers are paintable, featuring a raised pattern that gives homeowners a custom look and an alternative to replacing drywall or panelled walls.
“Graham & Brown’s innovative printing techniques, love of design, and commitment to sustainability make for an exciting partnership,” says Penne Cairoli, President Laura Ashley, Inc. (Americas). “Their craftsmanship paired with Laura Ashley’s heritage prints offer customers a fresh take on traditional design.”
“The Laura Ashley brand is an iconic British Brand and shares so much of the Graham & Brown ethos and approach to making quality, design-led products,” says Alan Kemp, Head of Brand at Graham & Brown. “Our partnership has been thoroughly rewarding and seen heritage prints available on “paste the wall” for the first time whilst utilising the latest print techniques available.”