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L.O.L. Surprise! Celebrates the 50th Anniversary of Hello Kitty

L.O.L. Surprise! Celebrates the 50th Anniversary of Hello Kitty

MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, and creator of sensation L.O.L. Surprise!™, announced today its collaboration with global lifestyle brand Sanrio® to honor the internationally known and beloved character Hello Kitty® in celebration of her 50th anniversary in 2024. The newly released L.O.L. Surprise!™ Loves Hello Kitty® Limited-Edition Collection features two L.O.L. Surprise! tots styled in their cutest Hello Kitty-inspired outfits and packaged in a brand-new Hello Kitty shaped ball, complete with her ears and a 50th anniversary bow. The new line is perfect for kids, collectors, and those who love Hello Kitty and L.O.L. Surprise! alike. 

“L.O.L. Surprise! is proud to partner with Hello Kitty in celebration of this momentous anniversary, bringing together two iconic brands that share a common message to children and adults around the world,” said Isaac Larian, Founder & CEO, MGA Entertainment. “The L.O.L. Surprise! Loves Hello Kitty Collection is the perfect way to celebrate both beloved brands.” 

The special limited-edition L.O.L. Surprise! tots feature supercute Hello Kitty-themed fashions and accessories in a pastel color scheme chosen by Sanrio especially for her 50th anniversary. The tots – Crystal Cutie and Miss Pearly – include seven surprises to unbox including an outfit, shoes, two accessories, a purse and a sticker. Each makes a perfect addition to an L.O.L. Surprise! or Hello Kitty collection. 

“For five decades, Hello Kitty has inspired generations, and her message of friendship, kindness, and inclusivity transcends cultures and continues to resonate with fans of all ages,” said Craig Takiguchi, Chief Operating Officer of Sanrio, Inc. “In celebration of Hello Kitty’s milestone year, the new special edition L.O.L. Surprise! dolls are a symbol of friendship, creativity, and self-expression, and we hope they inspire kids across the globe to be themselves and embrace their individuality.” 

Hello Kitty’s core message of friendship also is an integral part of the L.O.L. Surprise! brand and has been since it launched and exploded globally more than eight years ago. This celebratory collection joins the growing portfolio of new releases from L.O.L. Surprise! that are aimed at engaging both kids and kidults.   

The L.O.L. Surprise! Loves Hello Kitty Limited-Edition Collection is available now at Walmart, Target, Amazon and in the U.S and at major retailers globally.  

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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