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Kids Insights teams up with The Social Store to host “Opportunities for Licensing & Retail in a Digital Centric World”

Kids Insights teams up with The Social Store to host “Opportunities for Licensing & Retail in a Digital Centric World”

Kids Insights survey more than 5,500 children per week, across 5 continents and 11 countries totalling to over 240,000 kids surveyed every year, providing them with a unique ability to track trends in real-time since June 2018.

This ability has enabled them to provide an unrivalled insight into the latest trends in children’s attitudes, behaviour and consumption.

3rd September, Manchester: Kids Insights, the global leader in kids, parents and family market intelligence is delighted to announce a new webinar in collaboration with The Social Store taking place on the 17th September 2020 at 4pm. 

Speakers will include Kids Insights Founder and CEO, Nick Richardson and Ian Shepherd, Founder and CEO of The Social Store. The session will last around 1 hour with a Q&A.

Ian Shepherd has said “I am very are excited to announce that I will be speaking in a free webinar with Nick Richardson from Kids Insights about the latest trends and developments in the world of retail and what the new normal will look like for the industry with more access to technology. There will be an excellent discussion which will help us gain greater knowledge of the digitalized trends in retail and licensing as well as identify the key players of influencer marketing”. 

This free webinar is titled “Opportunities for Licensing & Retail in a Digital Centric World” which will highlight the impact of technology and social media in the retail and licensing industries over the past few years. The session will look to address the challenges which the retail industry faces with emerging technology as well as the long-lasting effect of Covid-19 and how the industry can evolve with the increase in online spend during this time.

The format of the presentation will aim to deliver understanding to the change in kids’ ecosystems with the shift to digital, the future of ecommerce and retail and the relationship between the two going forward. The emergence of influencers as a key marketing channel and how they can be embedded into strategies for a variety of industries including gaming, sport, TV and film. 

The data provided by Kids Insights shows why brands needs to pay more attention to influencer licensing. Preschoolers are showing a preference for buying clothes related to their favourite YouTuber with a 56% growth in the past 12 months. Also, becoming a YouTube influencer is the fourth most popular career choice for tweens (10-12s), illustrating their influence on career choices.

Nick Richardson, CEO of The Insights People commented: “We are thrilled to announce that we are hosting a free webinar with Ian Shepherd from The Social Store. This session will provide an exciting series of new insights that will help us to facilitate a wider industry conversation about the key players in the world of influencer marketing.”

Those who wish to attend the free webinar can register here:

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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