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kathy ireland Worldwide Partners with HERO Bed

kathy ireland Worldwide Partners with HERO Bed

HERO Bed, LLC, which designs, manufactures, and distributes mattresses built in the USA, has partnered with kathy ireland Worldwide. The announcement was made by Pablo Frixione, Founder and CEO of Utah-based HERO Bed, LLC. 

“We are so excited to partner with kathy ireland Worldwide. I’ve long admired Kathy and her superbly talented team at kathy ireland Worldwide, and when we created the HERO Bed mattress, I felt it would be a perfect fit because of our teams shared belief in giving back to the less fortunate.  We are grateful for the opportunity to partner in providing blissful sleep through high quality products while doing good with a portion of every sale going to nonprofit organizations serving veterans, children, and those struggling with cancer,” says Mr. Frixione, an entrepreneur who has spent over 20 years in the mattress industry.

“We are pleased to welcome Pablo and the team to kiWW,” says Kathy Ireland, Chair, CEO and Chief Designer of kiWW. “The HERO Bed mattress is a mattress like no other.  With HERO you’re getting the best hybrid mattress with the latest sleep technology.   Its luxury hybrid technology provides the perfect balance of support and sleep comfort.  Just as importantly, Pablo and the entire team are indeed HEROS!  Why? Because Pablo and the entire team are dedicated to helping people in need.  Every purchased mattress helps serve children, the homeless, veterans, and cancer research.  We are truly looking forward to working with Pablo and his team and to bringing our customers the best technology in sleep mattresses,” adds Ms. Ireland, who is named one of the 19 most influential women in licensing by License Global magazine and one of the most influential leaders in the furniture industry by Furniture Today.  

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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