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Jewel Branding & Licensing Celebrates Black Artists and Influencers

Jewel Branding & Licensing Celebrates Black Artists and Influencers

Jewel Branding & Licensing (JBL) is proud to highlight the designers and artists of color in their portfolio including illustrators and influencers Kendra Dandy of Bouffants & Broken Hearts, and Jessi Raulet of EttaVee, as well as celebrity interior designer and TV personality, Nikki Chu.   In celebration of Black History Month, Jewel is thrilled to announce some exciting upcoming launches for 2021. 

For their limited edition artist series, Athleta joined forces with Kendra Dandy on a fun collection of masks and t-shirt.  Kendra’s art is featured on the home page of in celebration of Black History Month.  American Greetings has partnered with Kendra to launch an endcap collection of greeting cards slated for release at a major national retailer later this year. There has been international growth including new back-to-school collections with partners Vadobag, Stationary Team, Bagtrotter, Vivat, and Top Creative, all launching across Europe. Popular Dutch online kids clothing retailer, Kleertjes, is slated to launch an exclusive Bouffants kids’ clothing collection through licensee Retail Tribes.  And personalized online card retailer Moonpig is refreshing Kendra’s collection of cards with some new sassy designs in the UK.  Additionally, Kendra has signed with Chinese subagent Zenulla, who is working on key promotional and product opportunities in China. 

2021 will be a big year for EttaVee!  LANG is releasing a new EttaVee collection of calendars, stationery and gift products that will be available at retailers including Barnes & Noble and Walgreens.  American Greetings has partnered with Jessi to create a collection of greeting cards that will be featured on an end-cap in a major national retailer. This summer, Fit & Fresh is launching a collection of Etta Vee lunch bags and lunch kits at key retailers in time for back-to-school.  Riley Blake will release a collection of apparel fabric in collaboration with  And Tervis has a collection of drinkware available on and  Stay tuned for a big announcement about a brand new collaboration for EttaVee in the home space slated to launch this summer!  Follow Jessi to learn more closer to the date. 

Nikki Chu Home continues to be a top selling name in home fashions and décor with a beautiful line of rugs, bedding, decorative pillows, throws and wall art.  She recently launched a new collection of home products exclusively through  York Wallcoverings has been recently signed to develop a unique collection of peel & stick wallpaper, slated to launch later this year.  Additionally, Nikki recently signed with a leading home décor partner and will be introducing home décor accessories and accent furniture later this year.  Nikki’s wall art continues to sell out at all major retailers, and most recently she was profiled on

“I feel fortunate to be partnered with Jewel Branding & Licensing because they understand the importance of highlighting a diverse portfolio of designers,” said Nikki Chu. “The success of my line has been years in the making and I’m thrilled that retailers and consumers are committed to amplifying black female designers like me.” said Nikki Chu. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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