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Immersive Traitors Experience Announced at BLE

Immersive Traitors Experience Announced at BLE

All3Media International and The Everywhere Group (TEG), an award-winning live experience company and leader in the immersive sector, announce an exclusive UK development agreement for hit reality game series, The Traitors.

The agreement will see TEG developing a live, playable social experience that will immerse participants into the world of The Traitors. This will launch in a number of standalone venues located in the UK, and the team is working towards a 2024 start date. Further details will be announced soon.

Created in the Netherlands by IDTV, an All3Media company, The Traitors format was further developed with the RTL Creative Unit and originally produced by IDTV for RTL4. Since its launch in the Netherlands on RTL 4 in 2021, the format has proved its international appeal with over 25 adaptations and numerous returning seasons. Hit international adaptations of the format include the Emmy-nominated US version for NBC Universal’s streaming service Peacock, which has been commissioned for a second series and BBC One’s BAFTA winning version in the UK, which following its successful debut in late 2022, was recommissioned earlier this year and will return to BBC One and BBC iPlayer, once again hosted by popular UK presenter, Claudia Winkleman.

Tom Roe, Head of Global Licensing at The Everywhere Group says:

“The Traitors is one of the best and most talked about shows in years. The team at All3Media International and IDTV have been incredible to deal with and their professionalism and passion for the show has shone through from the start, and we are raring to collaborate with them to deliver an unforgettable live experience.”

Nick Smith, EVP Formats and Licensing at All3Media International commented:

“The Everywhere Group has an unmatchable track record for delivering unforgettable live experiences and we can’t wait to work with them to add another layer to our ever evolving licensing programme and faithfully bring the dramatic, nail-biting psychological world and addictive gameplay of The Traitors to life.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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