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How to Build a Brand From a Book – Licensing Basics Seminar @ LBF online

How to Build a Brand From a Book – Licensing Basics Seminar @ LBF online

Ex-marketing manager of Licensing International UK and CEO of Ryan Beaird will be chairing and presenting a basics of licensing seminar for London Book Fair’s online insights seminar on the 22nd June from 13:25pm to 14:25pm

A perfect seminar for publishers wanting to get into licensing or authors wanting to understand how the licensing industry operates and how to build a brand from their works. We will hear from Ryan on the basics of licensing sharing his seven years experience of running the UK office of the association, followed by a presentation from Thomas Merrington Creative Director of Penguin Ventures who will talk about Peter Rabbits live exhibitions. 

Following the presentations there will be a high profile live Q&A session – panellists include Thomas Merrington (Penguin Ventures), Rob Wijeratna joint MD of (Rocket Licensing) who will share insights into the late Eric Carles Hungry Caterpillar merchandise. Rebecca French Head of Licensing (Roald Dahl company) on managing the estates works for consumer products and finally Lauren Sizeland Director of Licensing of the (V&A), who will tell us about the V&A’s Alice in Wonderland exhibition and their award winning shop. 

“We are delighted that we can host this panel as part of The Online Book Fair’s seminar programme. We are sure that this topic will be of great interest to our audience, with more than 2,000 global publishing professionals registered for the event and licensing being such a crucial part to the business of publishing, this looks set to be one of the highlights of the Online Book Fair programme” – Andy Ventris – Event Director – London Book Fair

Registration is free:

Seminar Details and Registration Link:

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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