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H&M Collaborates with The Fixies

H&M Collaborates with The Fixies

H&M announces the launch of a collaboration with the popular Russian animated series “The Fixies” by Riki Group. The sustainable collection featuring the beloved characters will be available in selected H&M stores in Russia, Belarus and Kazakhstan, as well as on hm.com from April 27.

Saed El-Achkar, H&M regional manager in Russia, Kazakhstan and Belarus comments: “It’s inspiring to see that in our fast-changing world it is the younger generation that pays a lot of attention and interest to the issues of sustainable development. We believe it is crucial to maintain such interest and promote environmental principles among children, because our future is in their hands. Our joint collection with “The Fixies” and a special edutaining episode of the series is a great initiative towards sustainability.”

The collection made of 100% sustainable cotton – organic and recycled – is full of bright colors that are just right for the summer season. The boys’ clothing range includes shorts, t-shirts and tank tops, while the girls’ clothing also features leggings and dresses. Garments of comfortable and simple style are decorated with the images of the main Fixies: Simka, Nolik, Toola, Digit, Verda and Fire. Clothes from “The Fixies” x H&M collection will easily fit into casual wardrobe, and some pieces (for example, a pastel pink t-shirt with a glittery print) are suitable for a party occasion. All garments perfectly match with each other and go well with H&M basic items.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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