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Hidden Pigeon Company Signs Retail Monster as Global Licensing Agent

Hidden Pigeon Company Signs Retail Monster as Global Licensing Agent

Hidden Pigeon Company (HPC), the dynamic new multiplatform kids and family content company that is extending the reach of award-winning author/illustrator Mo Willems’s beloved character brands, has appointed Retail Monster as its global licensing agent. Retail Monster will develop a full licensing and merchandising program for Willems’s popular character brands such as Elephant & Piggie, The Pigeon, and Knuffle Bunny, among others.

“We are delighted to join forces with the team at Retail Monster, who are well-respected, long-time experts in the entertainment licensing and retail arenas,” said Karen K. Miller, CEO of Hidden Pigeon Company. “Our primary goal at HPC is to expand the world of Mo’s book-based character brands far beyond the printed page and give kids and former kids more ways to enjoy and interact with them. Partnering with Retail Monster enables us to tap into their expertise with top IP and best-in-class licensing partners to help us open doors to many exciting new opportunities for these standout brands.” 

“HPC has an incredible portfolio of brands and we’re excited to be working together to bring Mo Willems’s characters to life with strategically-focused licensing programs that will appeal to a worldwide audience,” said Michael Connolly, Founder & CEO of Retail Monster. “Mo Willems’s fan base is large and growing and we’re eager to help further that expansion.”

Retail Monster is currently in discussions with potential licensing partners across a range of key categories and new partnership announcements are expected soon.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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