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Haynes Group Limited Appoints Licensing Link Europe Limited as Global Licensing Agency

Haynes Group Limited Appoints Licensing Link Europe Limited as Global Licensing Agency

Haynes Group Limited, the renowned publisher of automotive repair manuals and a leading authority in vehicle maintenance, is thrilled to announce the appointment of Licensing Link Europe Limited as its global licensing agency. The strategic partnership aims to expand the Haynes brand into new and exciting product categories, leveraging its rich heritage and global recognition.

Established in 1960, Haynes Group Limited has become synonymous with high-quality car and motorcycle manuals featuring detailed cutaway designs that enable readers to repair and maintain their vehicles efficiently. The company’s first-ever Haynes Owners Workshop Manual, based on the Austin Healey ‘Frogeye Sprite,’ was published in 1966, and since then, Haynes has accumulated over 60 years of publishing expertise. With an impressive track record, Haynes has sold over 200 million manuals worldwide, making it the unrivalled authority on car maintenance.

In addition to its iconic car manuals, Haynes has previously explored licensing opportunities with a range of products, including puzzles, gifts, apparel, and toys—partnerships with best-in-class licensees and retailers.

Following the acquisition of Haynes Group Limited by Infopro Digital in 2020, a strategic review of the licensing program was undertaken. This evaluation has now led to the exciting decision to re-launch and revamp the licensing program with a fresh approach. It renews Haynes’ commitment to building the brand’s presence in the licensing space.  

Chris Taday, Co-founder and Director of Licensing Link Europe Ltd, expressed his delight on the occasion, stating, “We are extremely pleased to be appointed as the global agent for Haynes Group Limited. Having previously worked with Haynes as a licensee with a couple of our Licensors, we understand the brand and its unique position in the market. We recognize the immense potential of brands with heritage in the licensing industry and eagerly look forward to collaborating with the talented team at Haynes to unlock new opportunities and expand the brand’s reach.”

Andrew Golby, head of consumer automotive, adds: “As we develop an all-new range of digital repair products for DIY fixers, we also love to see the Haynes brand used in other ways. Our customers and fans have always responded well to licensed products, and the team at Licensing Link are in a great position to help us create an all-new range of branded items.”

The partnership between Haynes Group Limited and Licensing Link Europe Limited promises to introduce an exciting array of new licensed products that resonate with car enthusiasts and consumers alike. Leveraging Haynes’ reputable heritage, Licensing Link Europe will strategically navigate the global licensing landscape to ensure the brand’s expansion into diverse markets and product categories.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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