Happy Socks debut SpongeBob collection
For Spring/Summer 2020, Happy Socks will debut its first SpongeBob SquarePants collection. Designed for fans of all ages, the Swedish lifestyle brand’s new collection features swimwear, their signature crew socks in tropical prints, and a style that has been on Happy Socks’ bucket list for 11 years — a pair of tribute socks that emulate SpongeBob’s signature knee-highs from the hit TV show.
Inspired by SpongeBob’s love for bubbles and his friends, Bubble the Fun is a collection of color, creativity, and togetherness. Unite your personal space and celebrate what matters the most with those who matter the most.
Made with kids and adults in mind, the collection features seven pairs of soft combed cotton crew socks and four pairs of kids crew socks in an organic combed cotton, all available as singles. Crews socks come in two collectible gift boxes, and the full selection for kids as a 4-pack gift box.
SpongeBob and Happy Socksare also launching their first swimwear collection that includes styles for kids. The new swimsuits and swim shorts for kids are made to match the existing models for adults.
The new kid’s capsule features both girls’ and boys’ styles in nine unique prints in a zesty summer palette that blends signature characters and elements from the show with Happy Socks’ signature Big Dot pattern. Designs include Bubble in Paradise, Say Cheese Burger, Circle of Friends, Fineapple Surprise, Original, Let’s Work it Out, Smile Storm, Bikini Bottoms Up and Let’s Get Tropical.
“We are so excited to partner with ViacomCBS to bring SpongeBob SquarePants to life! This enthusiastic, optimistic sponge has become a symbol of happiness and the perfect character to help us bring happiness and color to every corner of the world,” said Laura Frisk – Head of Marketing.
Mark Kingston, Senior Vice President, International Licensing, ViacomCBS Consumer Products added: “SpongeBob and Happy Socks are the perfect match, and this collection is inspired by SpongeBob’s colorful personality and his life on Bikini Bottom. Consumers around the world have been delighted by our various SpongeBob 20th Anniversary collaborations, and the Happy Socks range will be another treat for fans of all ages.”