HANNA ANDERSSON LAUNCHES POKÉMON COLLECTION FOR KIDS AND ADULTS
A new Pokémon collection is coming to Hanna Andersson, it is announced. The premium childrenswear brand announced today that it will launch a brand-new collection featuring the much-loved Pokémon brand that was a staple of many millennials’ childhoods and continues to be a favorite with kids today. The collection, which will feature the beloved Pokémon Pikachu and the iconic Poké Ball in popular Hanna Andersson silhouettes and styles, will be available starting this summer in kids and adult sizes.
The world of Pokémon will come to life through Hanna Andersson’s signature styles including kids short john and long john pajama sets, kids graphic tees, as well as, hoodies and sweatpants. An adult short john pajama offers an opportunity for family matching. The collection will be available for the back-to-school season. The super-soft organic sleep line will include a classic all-over print featuring Pikachu and Poké Balls. There will be a selection of three different graphics featuring Pikachu for the kid’s unisex soft combed cotton tees and a Pikachu patterned faux teddy shearling hoodie and slim sweatpants set. Each piece is crafted for comfort with smooth seams and Hanna-me-down quality that lasts wash after wash.
“We’re so excited to collaborate with Pokémon to bring the fan-favorite Pikachu, a multigenerational entertainment icon, together with our signature pajamas and apparel pieces,” said Kara Carter, Chief Product Officer at Hanna Andersson. We are thrilled to offer our customers a little piece of nostalgia that will continue to connect parents and kids together through generations of love for Pokémon.”
“Hanna Andersson is widely known for their premium childrenswear, making them the ideal partner for delivering Pokémon apparel for young Trainers,” said Amy Sachtleben, director of licensing at The Pokémon Company International. “We look forward to seeing families bond over a shared passion for Pokémon while enjoying these high-quality pieces.”