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Gloria Vanderbilt Expands Licensing Program; Renews Multiple Partners

Gloria Vanderbilt Expands Licensing Program; Renews Multiple Partners

Designer denim brand Gloria Vanderbilt continues to expand its licensing programs announcing the renewal of its licensing partnerships with Panties Plus, JV Apparel and Piege Group, for intimates, sleepwear and loungewear.  

Since renewing licensing initiatives in 2017, One Jeanswear Group has enjoyed tremendous success expanding the Gloria Vanderbilt brand through licensing in virtually all major categories with Gloria Vanderbilt branded products found at over 6,000 retail doors in every channel of distribution including Kohls, JC Penney, Beall’s, Belk, Boscovs, Stage, Burlington, Ross, TJ Maxx and Marshalls, and Costco, as well as #1 denim brand ranking on Amazon.com 

All of the licensing deals were created by The Brand Liaison as licensing agent for Gloria Vanderbilt.  Currently, The Brand Liaison is actively seeking new partners for several categories including childrens apparel, hosiery, outerwear, cold weather accessories and home goods.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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