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The Fireman Sam brand and the Child Accident Prevention Trust (CAPT) have announced they have joined forces in a bid to get young children switched on to safety this Bonfire night, with the release of a set of new safety tips to help equip pre-schoolers and parents with the information needed to stay safe around fireworks, bonfires and flammable costumes on 5th November. 

CAPT is the UK’s leading charity working to reduce the number of children and young people killed, disabled or seriously injured in accidents.  Working with the Fireman Sam™ TV show – the long-running animated children’s programme that teaches young ones important safety messages – they have created a set of Bonfire Night safety tips that are written using child-friendly language. These have been distributed to hundreds of pre-schoolers around the country through nursery partners. 

The launch of the safety tips come on the back of new research commissioned by the Fireman Sam[1]™ brand showing that six in 10 parents (63 per cent) plan to take their children to Bonfire Night events this weekend – but have never talked to their kids about being safe near fireworks and sparklers. Research of 1,000 parents of kids aged 0 to 7 revealed 70 per cent will be attending organised events, while 26 per cent will set off their own fireworks.

Whilst research shows that teaching children about fire safety is a priority to 81 per cent of parents, many don’t know where to find child-friendly information to help educate their kids. And 76 per cent hope someone else will tell them how far back to stand from bonfires and 37 per cent how to hold a sparkler. The findings also come the same week as the launch of the fourteenth series of Fireman Sam, from Mattel Television and WildBrain, which airs from Tuesday 1st November at 4.30pm on Cartoonito and teaches children important safety messages.

Jon Spalding, Mattel’s Head of Consumer Products UK & Hard Lines, EMEA, said: “Bonfire Night can be a spectacular event for families to enjoy together, but they also provide significant safety risks. We know that discussing fire safety is a huge priority for parents, but many don’t know where to access trusted information, so we hope the release of our tips with CAPT will help solve this, keeping everyone safe and having fun this 5th November.”

It also emerged 29 per cent have been concerned about their child’s safety at an official event, while 35 per cent have been worried due to the lack of precautions at an event hosted at someone’s house. Accidents with sparklers, burns from fireworks and bonfires, and road incidents were parent’s top concerns on Guy Fawkes Night, and 24 per cent have experienced an accident or injury at such an event. A third of parents (29 per cent) are not confident their child would know how to avoid an accident with fire on Bonfire night. And 61 per cent said their children would not know to Stop, Drop and Roll if their clothes or costumes caught on fire. 

And almost a quarter (24 per cent) wouldn’t feel confident themselves in how to react to such a happening. One in six believe it to be difficult to find child-friendly safety information or educational materials according to the research carried out via OnePoll. However, nearly half (48 per cent) believe their child would know to call emergency services were there a fire issue. Nearly all parents (94 per cent) agreed it is important that children’s characters such as those from the Fireman Sam™ TV show talk to children about Bonfire Night safety. 

Katrina Phillips, CAPT’s Chief Executive, added: “Bonfire Night is magical. But with sparklers burning 16 times hotter than your kettle, they can badly burn a child. Many parents aren’t clear what to tell their children about staying safe on Bonfire Night or what to do if the worst happens. That’s why we’ve partnered with Fireman Sam to create some essential family safety tips to keep little ones safe.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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