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Fashion UK Secures UK and EMEA Molang deal

Fashion UK Secures UK and EMEA Molang deal

Fashion UK announced an exclusive multi-year partnership with Millimages for the global phenomenon Molang, for children and adult apparel and accessories across the UK and EMEA. The deal was brokered by Kirsty Guthrie, KJG Ltd, for and on behalf of bRAND-WARD, Millimages’ Licensing Agent in the UK.

Fashion UK will design ranges of products featuring the popular Molang characters, with collections planned in all categories across apparel, accessories and footwear.

“We are thrilled to partner with Millimages for such an iconic brand as Molang,” said Ingrid Wojcik, Head of Licensing Europe of Fashion UK. “Molang’s fun, whimsical style and positive messages of friendship and adventure translate perfectly into products that both children and adults will love.”

The Fashion UK announcement follows several recent Molang deals including: a toy, gift and accessories deal with Heathside Trading for the US, UK and Europe, also negotiated by Kirsty Guthrie, KJG Ltd and bRAND-WARD, a partnership with Player 2 gaming agency for video games and digital entertainment worldwide, and the worldwide launch of a second MOLANG YouTuber series.

Molang, aka The Ambassador of Kindness, is an international TV, social media, licensing, and merchandising phenomena. The brand has had huge exposure and engagement worldwide with 712 million views on YouTube Kids and 18M on the adult YouTube channel. In 2023 alone, Molang gained 821K Tik Tok subscribers and 335K on Instagram. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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