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Fanattik renews and upgrades their licensing agreement with Hasbro

Fanattik renews and upgrades their licensing agreement with Hasbro

Fanattik, the award-winning pop culture brand specialising in limited edition collectibles has renewed and grown their licensing partnership with Hasbro. Building on the initial three-year license which saw them supplying retailers throughout Europe and North America with collectible ranges featuring both Dungeons & Dragons and Magic The Gathering, this new multi-territory, multi-year renewal will also include Transformers which celebrates its 40th anniversary in 2024.

Dungeons & Dragons has grown to become one of the best performing titles in the Fanattik portfolio and with the 50th anniversary coming up, demand for Fanattik gifts and collectibles from our retail partners is only going to grow. Anthony Marks, M.D, Fanattik 

We work closely with the Wizards of the Coast team in the USA when it comes to product development, they live and breathe the brands and totally understand what we are trying to achieve. Members of our Creative team and myself will be flying out to Seattle shortly to spend time at the Wizards HQ, to build on our initial successes and take our future ranges to the next level. Melissa Tudor, Creative Director, Fanattik

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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