All3Media Launches Traitors Online Store
All3Media International and rights holder of global format phenomenon The Traitors has announced the launch of an online store, housing all official products for The Traitors. The store will be accessible on the newly launched website for The Traitors global brand, www.thetraitors.tvand from www.thetraitorsshop.com.
All products are now available on one exclusive platform, including Ginger Fox’s card game, Rubies’ cloaks, Goliath’s board game, Penguin Random House’s Interactive Game Book and the official soundtrack from season one of BBC’s and Studio Lambert’s UK version. Additional products also available via Event Merchandising include The Traitors hat, beanie, tote bag and water bottle, of which the latter is currently featuring on BBC’s recently launched second series.
Nick Smith, EVP Formats and Licensing at All3Media International commented, “The launch of The Traitors online store is an exciting moment for this globally beloved brand. Showcasing this impressive selection of products on one exclusive platform, means faithful fans can discover multiple ways to immerse themselves in the addictive and entertaining world of The Traitors.”
In addition to the online store, The Traitors website will provide a global platform for all official news and updates of The Traitors brand, from new series and renewals to ancillary activity.
Created in the Netherlands by IDTV, an All3Media company, The Traitors format was further developed with the RTL Creative Unit and originally produced by IDTV for RTL4. Since its launch in the Netherlands on RTL 4 in 2021, the format has proved its international appeal with over 25 adaptations and numerous returning seasons. Hit international adaptations of the format include Studio Lambert’s Emmy-nominated US version for NBC Universal’s streaming service Peacock, which has been commissioned for a second series and their BAFTA winning UK version for BBC One and iPlayer. Following its successful debut in late 2022, with season one drawing in 34 million viewers on BBC iPlayer, The Traitors acclaimed second season is currently on air on BBC One and BBC iPlayer, once again hosted by popular UK presenter, Claudia Winkleman and has been commissioned for a third season.