Enesco launches new Beatrix Potter Souvenir Collection
Building on its best-selling licensed Beatrix Potter home and giftware collections, Enesco is delighted to announce a brand-new Souvenir Collection, in a deal executed by Penguin Ventures on behalf of Frederick Warne & Co. (owner of THE WORLD OF PETER RABBIT™ brand and part of Penguin Random House)
New into the collection are Octa Pens, Charm Pens, Pencils, Notepad and Pen Sets, Faux Leather Keyrings, and Fridge Magnets. Across the collection customers will find variations of the items featuring the main mischief maker – Peter Rabbit™ – wearing his iconic blue jacket, as well as other characters from The World of Peter Rabbit™, including Flopsy, Benjamin Bunny and Jemima Puddle-duck.
A hero piece of the new Souvenir Collection is the Peter Rabbit Stationery Set. Measuring 20.0cm tall, the set includes a pencil case along with a coordinating pencil, pencil sharpener, ruler and rubber. The pencil case uses original illustrations from Potter’s best-loved tales, and features Peter Rabbit, Flopsy, Benjamin Bunny and Jemima Puddle-duck. The design aesthetic of clean, classic and beautifully depicted characters is then carried across the other stationery items, with Peter Rabbit on the rubber and his little sister Flopsy on the pencil sharpener.
All of the items in the new Beatrix Potter Souvenir Collection are wonderful gifts or self-purchases for fans of Peter Rabbit. With pieces starting with a SRP of just £1.70 for the Peter
Rabbit Pencil or the Flopsy Pencil, this is an extremely attractive price point and is sure to encourage multiple purchases within the range for added collectability.