Crunchyroll at BLE
Crunchyroll, the global leader in anime fan experiences, is heading back to Brand Licensing Europe in London.
Crunchyroll will be presenting a large slate of anime titles across genres available for licensee consideration, including the highly anticipated Chainsaw Man, the smash hit dark fantasy series Attack on Titan and JUJUTSU KAISEN, the popular Superhero adventure series My Hero Academia, which is premiering a new season soon on Crunchyroll and SPY x FAMILY, the comedic spy series that is a heartwarming tale of found family and an action-packed adventure with world peace at stake!
Other titles heading to Brand Licensing Europe include the popular Mob Psycho 100, which is heading to Crunchyroll this fall with a new season, the beloved magical girl title Cardcaptor Sakura: Clear Card, the action series Tokyo Revengers, the post-apocalyptic science anime Dr. STONE, the popular and long-running shonen series Black Clover, and the iconic JoJo’s Bizarre Adventure.
“Anime is a global phenomenon, offering something for every kind of fan. From the anime-curious and beyond, fans can explore a variety of series from action-adventure, slice of life, comedy, sports and more,” said Anna Songco Adamian, VP of Consumer Products, Crunchyroll. “Crunchyroll is the world’s best home for the anime community and we’re looking forward to attending Brand Licensing Europe to collaborate with partners to better serve fans across Europe.”
Each year, BLE brings together the widest range of brands from Europe available for license for three days of deal-making, networking and trend spotting.
Brand licensing is gaining traction with revenue generated by the global licensing industry surpassing $300 billion for the first time ever in 2021, reaching $315.5 billion despite the pandemic, according to the trade association Licensing International.
Connecting a powerful brand to an in demand product helps companies increase sales and drive additional revenue by bringing together much loved brands to their fans and consumers in new and innovative ways.
While demand for licensing products continues to grow, anime remains one of the most popular licenses categories at the moment. The theme for this year’s BLE is Fashion, with apparels being some of the most sought after items from anime fans around the world. To satisfy this demand, Crunchyroll has been working on a series of fashion collaborations and limited editions including the recent Bananya x Gucci high profile collection, or the upcoming My Hero Academia kidswear range launching soon at United Colors of Benetton. This Europewide launch will be the Italian retailer’s first venture into the world of Anime.
“We’re happy to see the transition of Anime from a niche to a mass audience, and I’m sure the widespread of our fanbase is still underestimated.” said Waell Oueslati, Director of Licensing EMEA.