Consumers Turn to Little House on the Prairie for Comfort
With millions of Americans spending more time at home and rediscovering the joys of baking bread, churning butter, tending food gardens, or coming together to face uncertainty and weather challenges during the COVID-19 pandemic, the classic family brand Little House on the Prairie is providing many with welcome comfort and relevance as a wholesome property representing the pioneering American spirit of resilience and can-do determination.
“In uncertain times, it’s comforting for consumers and licensees alike to be able to turn to a trusted and familiar brand like Little House on the Prairie and, recognizing that, we are happy to be able to give these licensees the opportunity to grow their Little House lines,” said Spotlight Licensing and Brand Management President Carole Postal as she today announced two licensees have amended existing licensing agreements with property owner Friendly Family Productions in order to expand their Little House on the Prairie offerings.
- Litographs expands its Little House on the Prairie Collection to include Puzzles, Hoodies and Shower Curtains. As with the Totes, Posters, Scarves, T-shirts, Pillows and Blankets already produced under Litograph’s license, each product in the collection features stylized designs incorporating text from the Little House on the Prairie books
- The Queen’s Treasures has been granted rights to include 15-inch “play” dolls, doll clothes, doll furniture, a doll house, and doll accessories in addition to the 18-inch “play” dolls, doll clothes, and doll accessories already available as part of the company’s award-winning Little House on the Prairie Collection.
“We are delighted to see our licensees succeed and grow with Little House on the Prairie, and are excited to work with both Litographs and The Queen’s Treasures to build on their successes with even more great products for fans to enjoy,” said Trip Friendly, CEO of Friendly Family Productions.