chupa Chups and SMYK in Partnership
Chupa Chups has partnered with Smyk, one of the most popular and acclaimed lifestyle retailers in Poland, to develop a capsule collection of lifestyle products for its brand Cool Club.
Licensing agency WildBrain CPLG was behind the vision to have Smyk create a colorful capsule collection that includes apparel and accessories to dress Polish teens and tweens from head to toe, with the Chupa Chups logo and its popular pop vibe.
“Chupa Chups is the first lifestyle license that we are introducing on our clothes brand Cool Club. It was a big pleasure working together with Perfetti Van Melle and WildBrain CPLG on this capsule. This unique collection is in line with worldwide fashion trends and perfectly meets demands of SMYK’S eldest group of clients says Małgorzata Kubacka, Licensing Manager at Smyk.”
The prelaunch will go live online on Smyk.com this May and later on, at the reopening, in the more than 200 brick and mortar shops in Poland.