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Boat Rocker Announces New Hires in NYC and London

Boat Rocker Announces New Hires in NYC and London

Boat Rocker has announced the appointments of EJ Minor as Brand Director for the Americas and Emmanuelle Cadet as Licensing Director for the UK, Australia and EMEA for its Brand Management & Content Marketing division. The new appointments underline the continued growth and success of Boat Rocker in global franchise management and further strengthen the company as it expands its key brands into new territories. 

Minor will be taking the lead for franchise management, brand marketing and retail marketing for the Americas, while Cadet will lead the licensing sales strategy across the key markets of the UK, Australia and EMEA, where there is significant growth ahead. This includes the hit animated preschool series Dino Ranch, which is already seeing widespread global expansion just a year on from launch. Dino Ranch toys launched in the US and Australia late last year with a planned roll-out across the UK & Europe this summer and Cadet will be working on securing additional partners across all key categories for franchise growth in 2023.

Kate Schlomann, EVP Brand Management and Content Marketing, Boat Rocker, said: “We’re delighted to welcome EJ and Emmanuelle to the Boat Rocker team. With their talent, flair and experience they will play a vital part in further driving our expansion in building global franchises across our growing portfolio in kids & family, scripted and factual entertainment.” 

EJ Minor joins Boat Rocker from Wildbrain, where he was responsible for the relaunch of the Strawberry Shortcake franchise, including the all-new YouTube series, Roblox game and CP partnerships including toys from Moose. He also led the push for Teletubbies with all new music videos and a partnership around NYC Pride this year. Prior to Wildbrain, Minor was at SpinMaster, Mattel/Hit Entertainment and Hasbro, where he managed brand franchises and played a key role in toy development. He will be based at Boat Rocker’s New York office and reports directly to Kate Schlomann.

Emmanuelle Cadet has extensive experience across toy and consumer products having held senior licensing and marketing positions across several companies including Disney, Cartoon Network, Rovio and Tomy. Her most recent role was as Head of Marketing, Flair UK, where she led the marketing department for a portfolio of 30+ toy brands. Cadet will be based at Boat Rocker’s London office and reports to Nicola Herrmann who was recently promoted to VP Brand Management & Licensing. 

In an additional appointment to the London team, Dwayne Clarke has joined as Brand Manager for the UK, Aus & EMEA, reporting to Nicola Herrmann. He joins from Lime Pictures, where he was Brand Partnership Manager, and his 10+ years’ experience in the media industry also includes brand management roles at the BBC and ITV. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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