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Bluey and Hey Duggee see New Licensing Deals

Bluey and Hey Duggee see New Licensing Deals

BBC Studios has signed new licensing deals for its beloved preschool shows, Bluey and Hey Duggee. New signings OTL Technologies, Blueprint Collections, and Alligator Products further build on a successful start to 2023, adding exciting new product lines for fans.

OTL Technologies has inked a contract to produce headphones, walkie talkies, and microphones for Bluey and Hey Duggee, with the products expected to launch in the UK and EMEA from AW2023. Blueprint Collections will offer social stationary for both shows in the UK and Ireland, with new lines launching in AW2023. Additionally, Alligator Products, who came on board earlier this year, will be a Paper Arts & Crafts partner for Bluey.

Chris Malone, Sales Director / Partner at OTL Technologies said: “We are so excited to be extending our character range of headphones, walkie talkies and microphones to include the much-loved Bluey and Hey Duggee. We have no doubt that these new products will delight both little ones and their parents!”

Lisa Shand, Managing Director at Blueprint Collections said: “We are very pleased to have inked a deal with BBC Studios and cannot wait to bring our beautiful and stylish social stationary ranges for Hey Duggee and Bluey to the fans!”

Louise Rigby, Licensing Manager at BBC Studio adds: “We’re thrilled to be partnering with category-leading licensees who are as passionate and committed as we are to extending the fans enjoyment of our incredibly popular preschool shows with a fresh selection of innovative and creative retail lines.” 

With new episodes of Hey Duggee Series 4 set to air on CBeebies in the Autumn, new Series 3 episodes of Bluey anticipated to land on Disney+ later this year, and a second album, Bluey: Dance Mode, slated for release on 21 April, these latest deals come at an exciting time for both brands.

The multiple BAFTA and international Emmy award-winning hit Hey Duggee was the most streamed children’s show on BBC iPlayer in 2022, for the third year in a row. Furthermore, the Olivier-award winning Hey Duggee The Live Theatre Show, the TV show’s first-ever stage adaptation, is also selling out theatres as part of a nationwide tour. 8th Wonder, Trends UK, and MV Sports & Leisure have recently renewed their licensing contracts for Hey Duggee and fans can also look forward to new products from Character Options and HTI Toys coming to retail this year. Additionally, Master Toy Golden Bear is investing in new formats for Hey Duggee and has named Sleepy Time Duggee as their hero line for AW2023.

Meanwhile, headlines for Bluey include some notable licensing accolades, such as ‘Property of the Year at the recent Bologna Licensing Awards and ‘Best Pre-school Property 2022’ at UK Licensing Awards. Additionally, Bluey picked up Best Animated Series – Preschool at the Kidscreen Awards in February. Blueywas also the leading Preschool Toy growth property in the UK, doubling sales from 2021 (NPD 2022*) and the #1 programme on CBeebies TX platform for 2022.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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