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Authentic Appoints Former VF Leader Bruno Pedroso de Almeida as Head of Brazil

Authentic Appoints Former VF Leader Bruno Pedroso de Almeida as Head of Brazil

Authentic Brands Group (Authentic) announces the appointment of Bruno Pedroso de Almeida as Vice President, Head of Brazil. In his new role, Pedroso de Almeida will spearhead and drive the execution of the brand’s go-to-market strategies throughout the region, accelerating growth and expanding Authentic’s footprint in Brazil.

Pedroso de Almeida brings a wealth of experience in brand development and distribution, with an impressive track record spanning more than 20 years. Prior to joining Authentic, he held key leadership roles, most recently at VF Central and South America, where he played a pivotal role in devising and executing strategic Distribution partnerships that enhanced the company’s presence across various markets and channels.

Neal Seideman, President of Latin America at Authentic said, “We’re thrilled to welcome Bruno to Authentic’s LATAM team. Brazil represents a strategic market for us, and we see great potential to increase presence for Authentic’s portfolio throughout the region. Bruno’s expertise will be instrumental in seizing new opportunities and fostering strong partnerships to drive our brands’ success.”

Pedroso de Almeida, who is based in São Paulo, will use his extensive knowledge of the region and his leadership skills to enhance Authentic’s presence and boost business growth in the area.

“I am pleased to join Authentic and lead the charge in Brazil. By leveraging my experience throughout the region and by collaborating with the talented team, I look forward to creating growth-driving opportunities that strengthen Authentic’s position as a leader in brand development and marketing in this dynamic landscape,” said Pedroso de Almeida.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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