Asembl Announces Rip Curl and SUNNYLiFE in collab

Asembl is making waves in the Northern Hemisphere with a collaboration for iconic surf brand Rip Curl with the world’s leading summer lifestyle brand, SUNNYLiFE.   

This exclusive collaboration blends Rip Curl’s legendary surf heritage with SUNNYLiFE’s iconic beach essentials for sun-soaked adventures and endless summer days. 

Now available from SUNNYLiFE website, in department and specialty stores as well as surf shops across the USA, UK and EU, the 16-piece range is the ultimate beachside collection.

With everything you need to make the most of summer adventures, the Rip Curl x SUNNYLiFE adults collection includes a Welcome to Paradise branded compact beach umbrella, deluxe beach chair, luxe lilo, vintage lie-on, tube pool ring, surf mat, underwater camera and pickleball set.

Designed for little ones who are always chasing the next wave, the kids collection features Ocean Magic pink branded pieces including a Kids Swim Vest, dive buddies and swim goggles.  The pieces are also available in a Shred Turtle aqua style.  Surf mats for kids also make up the range in a pink stripe Dolphin Surf Co style and a Shield Surf option in chalk. 

With prices ranging from $18 USD/€18 EURO to $140 USD/€140 EURO, the collection is sure to make a splash this Northern Hemisphere summer. 

Asembl Managing Director Justin Watson said, “RipCurl’s first-ever collaboration with SUNNYLiFE promises to bring a wave of excitement across the northern hemisphere.  Bringing together two iconic brands, this partnership for beachside summer essentials has everything adult and kids alike need to make the most of summer adventures in the USA, UK and across Europe”.