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ARTiSTORY partners with the Benaki Museum, Greece

ARTiSTORY partners with the Benaki Museum, Greece

ARTiSTORY has announced it has signed global licensing rights with the Benaki Museum in Greece, adding to its growing portfolio of international cultural partners. The Benaki Museum opened its doors in 1931 in Athens andis among the most extensive and innovative museums in Europe. Arranged across ten buildings, it welcomes over 450,000 visitors a year to its galleries and exhibitions, performing arts hub, manufacturing and research facilities and pioneering shop.

ARTiSTORY will be creating designs inspired by the Museum’s extensive collections which include over 120,000 works of art, 200,000 books, 1 million photographs, and thousands of rare documents covering Greek and Roman Archaeology, Byzantine and Post-Byzantine Art, Early Modern Greek Material Culture, Modern and Contemporary Greek Photography, Architecture and Design, Music and Performing Arts but also Islamic, Chinese, Pre-Columbian American, African and Korean Art, as well as an extensive collection of toys and games from around the world.

The Benaki Museum joins ARTiSTORY’s prestigious group of other cultural partners: the Museum of Fine Arts, Boston; the National Gallery, London; Brooklyn Museum, New York; the National Palace Museum, Taipei; Dunhuang Culture & Tourism Group, China; and the Thyssen-Bornemisza National Museum, Madrid. With offices in London, Barcelona, Boston, Singapore, Beijing and Shanghai, ARTiSTORY, with support from its investment partner Sinofaith IP Investment Company (SIPIC), is well placed to bring this world-class museum brand to the global marketplace.

“I am excited about the Benaki Museum joining ARTiSTORY’s growing art and cultural IP portfolio.  This is a significant milestone for ARTiSTORY as we expand our portfolio to include more world’s leading cultural organisations from various countries” comments Yizan He, founder & CEO of ARTiSTORY. 

“The Benaki Museum, a depository of trust for the Greek and world cultural heritage, enters with enthusiasm in this partnership with ARTiSTORY”, comments Haris Siampanis, CEO of the Benaki Museum in Athens. “For over 90 years now, the Benaki has been safeguarding and disseminating culture, heritage and education while acting as a leading agent of innovation and sustainability endeavours”.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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