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Acamar Films Partners with Brands Rights 360 to expand on Bing

Acamar Films Partners with Brands Rights 360 to expand on Bing

Acamar Films partners with Brands and Rights 360 to represent Emmy award-winning pre-school IP Bing across Latin America, MENA, EMEA and other International markets. Brands & Rights 360 will advise Acamar Films on media strategy for building on Bing’s success as a global evergreen hit, and will represent the media distribution rights for Bing in key territories. They will also work closely with Acamar Films to appoint local licensing partners across Latin America to manage licensing and publishing rights.

Bing has been supporting the healthy development of young children for 10 years. Each seven-minute episode presents an authentic portrayal of the emotions, developmental stages, and age-appropriate daily experiences of every pre-school child. Bing is already a truly iconic success in the UK with over one billion requests on the BBC iPlayer, and in Italy is the number one show in the younger pre-school category. It is also a linear hit across many countries throughout Europe and in Australia. 

Bing is also available internationally, over a 36-channel YouTube network, with over one million hours of viewing each day. Acamar Films continues to expand the global reach of Bing with the delivery of brand-new American English, Japanese, Mandarin, Arabic, Spanish, Brazilian Portuguese and Hindi episodes.

“We are delighted to be working with Iñaki and the team at Brands and Rights 360. They are so generous with their expertise, extensive knowledge and contacts; they have already helped us to strengthen our distribution opportunities for Bing” said Mikael Shields, CEO Acamar Films, and Producer of Bing.

“I believe that Bing is truly special. It gives our youngest audience members a way to understand themselves and their world in a way that feels timeless, universal, and remarkably individual” said Ignacio (Iñaki) Orive, Brands and Rights 360`s President. “At Brands and Rights 360, we genuinely have specialist knowledge of this young audience. We all believe that, in partnership with the extraordinary team at Acamar Films, we already have the momentum to strengthen Bing’s path to become a global evergreen hit. I love it!”

Brands and Rights 360 are responsible for the rights of Bing in LATAM and MENA and are already working closely with the Acamar Films team on global strategy. To find out about rights availability for Bing please contact Iñaki Orive ( in Madrid, or Eroulla Constantine ( in London. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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