Paramount Consumer Products and Experiences Honours Key Partners with event at BAFTA

Paramount Consumer Products and Experiences hosted their annual UK upfront at the prestigious BAFTA headquarters this week, welcoming over 200 partners for an afternoon of exclusive previews and celebratory moments. This year’s event celebrated the outstanding contributions of key partners with awards as well as the launch of brand-new Dora consumer products.

Paramount shared their franchise-first strategy, focusing on three key pillars; Kids & Family, Superfans and Adult & Lifestyle, as well as a core focus on a growing area of the business; Location Based Experiences. Attendees were treated to a first look at the upcoming content pipeline for Paramount’s billion-dollar franchises including exclusive, never-before-seen clips from PAW Patrol: The Dino Movie and Avatar along with exciting updates on key franchises, PAW Patrol, DORA, Avatar and SpongeBob SquarePants.

The awards ceremony recognised the outstanding contributions of key partners throughout the last year. Honourees included:

• Product of the Year: SpongeBob SquarePants Adaptive wear at Character.com
• Best Retail Marketing Campaign: Sidemen x TMNT
• Outstanding Collaborator: Character.com
• Newcomer of the Year: Oddballs
• Partner of the Year: Aykroyds & TDP

Simta Sawhney, Senior Director, Licensing, Consumer Products, Paramount said: “It’s my favourite time of year—bringing our partners together to celebrate our collective achievements and build excitement around a truly outstanding pipeline of world-class content and experiences. The momentum we’re seeing across our franchises is incredible, and it’s just the beginning.”