Banijay Rights Signs Up Simon’s Cat For Scribbler
Banijay Rights has announced a partnership with leading UK-based greeting card and gift retailer Scribbler to launch a Simon’s Cat-branded stationery and gift product line.
Featuring much-loved illustrations from Simon’s Cat (a Banijay UK company) creator Simon Tofield, the selection will launch on 10th August and includes mugs, notebooks, socks and coasters. The range will be available exclusively at Scribbler stores across the UK and online, as well as wholesale and follows the launch of a Simon’s Cat greeting card range in February this year.
Josephine Ogundero, Sales Manager–Licensing, Banijay Rights, who brokered the deal, said: “Simon’s Cat is a beloved brand which knows no bounds, so we’re pleased to expand this animation sensation’s universe even further with Scribbler. We are sure fans and customers alike will delight in this exclusive new range which captures all the humour and charm of Simon Tofield’s creation.”
Aisling Crosland, Creative Director, Scribbler, added: “Scribbler has always stood for punchy wit and delightful nonsense – which made teaming up with Simon’s Cat, one of the internet’s most anarchic yet lovable pets, a bit of a no-brainer.”
Simon Tofield, Creator of Simon’s Cat, said: “As the world of Simon’s Cat continues to grow, I am thrilled that fans can enjoy a wonderful new gift range through this collaboration with Scribbler.”
Created by award-winning illustrator, animator and director, Simon Tofield, Simon’s Cat was first seen on YouTube in 2008. Part of Banijay UK, the brand is now a major global success, with over 4.5bn online views and 27.5m fans across TikTok, YouTube, Facebook, Instagram, and X. The Simon’s Cat brand also enjoys international success across multiple categories including gaming, publishing, and apparel.
Simon’s Cat is one of the key brands featuring in Banijay Rights’ line up for Licensing Expo 2025, alongside Peaky Blinders, Black Mirror and MasterChef. The event takes place between May 20-22.
