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Winx Club turns 20

Winx Club turns 20

Italian flagships around the world, the fairies born from the visionary genius of Iginio Straffi have reached global audiences with their ever new and exciting adventures, conquering entire generations. 

The Winx are an evergreen phenomenon, one of the most popular internationally among preschoolers, kids and teenagers. A success testifying to the enduring strength of a classic brand that has managed to renew itself and anticipate trends by investing in highly educational and quality content, acting as the bearer of universal values such as diversity and inclusion, and transcending all cultural boundaries. 

Promoting friendship, courage, commitment, generosity and optimism always linked by a dash of magic, the Winx have been an explosive blend ever since the series first entered Italian homes on 28 January 2004 on Rai 2. 

Bloom, Stella, Flora, Aisha, Musa and Tecna have grown together with their fans, bringing the Winx Club brand to global prominence with incredible adventures, ever more amazing transformations, extraordinary shows and an unmistakable style that is constantly evolving from the first hand-drawn drawings to 3D animation with the highest quality special effects. 

Distributed in over 150 countries, Winx Club already counts 8 animated TV series, 2 co-produced animated series with Netflix and 2 Netflix Original live action series, plus 3 animated feature films for cinema, live shows and international musicals that keep audiences singing and dancing the world over. 

And the adventure goes on: Rainbow has announced that the animated reboot of the series is already into production, to thrill and amaze the series’ long-time fans as well as its many new fans with a never-before-seen chapter of the 100% made-in-Italy classic.. 

And while waiting for the new Winx Club animated chapter to be released, 2024 will be full of special events and projects dedicated to this great anniversary, to celebrate together the 20th birthday of the most special fairies ever. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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