WildBrain and The Pokémon Company Launched new FAST Channel

WildBrain and The Pokémon Company International have launched a brand-new FAST channel on Prime Video. The new channel brings even more Pokémon entertainment content to U.S. audiences with a curated 24/7 stream of the first 25 seasons of the iconic original animated series featuring Ash Ketchum and his partner Pokémon, Pikachu.

With this new deal, WildBrain and The Pokémon Company International confirm they have also expanded their FAST partnership, with WildBrain picking up FAST rights for three additional seasons of the series as well as a selection of Pokémon movies. WildBrain plans to roll out the additional seasons and movies across the brand’s existing FAST channels on a rolling basis in the future, including Pokémon Journeys: The Series (48 x 30’), Pokémon Master Journeys: The Series (42 x 30’) and Pokémon Ultimate Journeys: The Series (54 x 30’). In addition, WildBrain has picked up Pokémon FAST rights for Latin America and looks forward to bringing Pokémon FAST channels to fans throughout the region.

Lara Ilie, VP AVOD and FAST at WildBrain, said: “Our expanded FAST partnership with The Pokémon Company International reflects the enduring popularity of this beloved brand. As the leader in the kids’ FAST space, we’re thrilled to bring 25 incredible seasons of Pokémon to Prime Video.”

In partnership with The Pokémon Company International, WildBrain is the only distributor of the single-IP Pokémon FAST channel.

With approximately 150 FAST channels now launched for multiple kids and family brands across multiple platforms worldwide, WildBrain is the world’s leading expert in harnessing FAST for kids’ content, offering partners the expertise, operational infrastructure and insights needed to leverage and optimize the FAST opportunity.