Tiny Tatty Teddy Partners with The Ickle Pickles Children’s Charity
Tiny Tatty Teddy, the much-loved nursery sub brand of Me to You has announced it is partnering again with neonatal charity Ickle Pickles to deliver UK Mother’s Day bundles to the mothers of babies that are spending Mother’s Day in Neonatal units around the country.
The nursery brand previously partnered with Ickle Pickles to deliver gift bundles to families with babies in neonatal care over Christmas, but this time are focusing their support on the Mums who are spending their first Mother’s Day in hospital with their babies.
The Mother’s Day delivery is being split between three different neonatal departments across the country including The Royal Cornwall Hospital, Truro, The Queen Elizabeth Hospital, London, and The London Neonatal Transfer Service based at The Royal London Hospital. Each team will receive enough bundles to hand out to every mum in their care on Mother’s Day. The gift bundle includes a Mother’s Day card, Me to You bear and an Ickle Pickles water bottle.
Grace Elphinstone, Tiny Tatty Teddy Marketing Manager says of the Mother’s Day delivery, ‘The Tiny Tatty Teddy brand is all about celebrating baby milestones and treasuring tiny memories which fits perfectly with The Ickle Pickles ethos of giving every newborn a chance. We are delighted to have the opportunity to deliver gifts once again to mums with a baby in hospital on Mother’s Day to help bring a smile to their day.’
The Mother’s Day delivery is part of 12 months of activity between Tiny Tatty Teddy and Ickle Pickles which also includes social and email activity to build awareness about the vital work the charity carries out.
Rachael Marsh, Ickle Pickles founder comments, ‘As a charity, Ickle Pickles is focused on raising awareness of premature birth and raising funds to buy vital equipment for neonatal units. Having the opportunity to work with the Tiny Tatty Teddy brand has already been an amazing experience and their reputation and reach will help us immensely to further our charitable aims.’