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The Dr. Lisa Brands Company named Master Licensee for Love You Forever

The Dr. Lisa Brands Company named Master Licensee for Love You Forever

The Dr. Lisa Brands Company has been named master licensee for McGraw Studios’ Love You Forever® brand, based on the treasured children’s book that has sold over 36 million copies.

The award-winning toy company will manufacture and distribute a heartfelt, whimsical, and endearing range of infant toys, apparel, nursery accessories, bedding and decor, bibs, swaddles, plush, shower gifts, and party products based on the best-selling book. McGraw Studios is taking the powerful sentiment of love across generations, expanding the Love You Forever brand from the bookshelf to the daily lives of parents and children everywhere.

The Dr. Lisa Brands Company will showcase plans for Love You Forever at booth 575 during the ABC Kids Expo in Las Vegas on May 15-18, 2024.

“You love the book; now experience the brand,” said Dr. Lisa Williams, Chief Executive Officer and Founder of The Dr. Lisa Brands Company.  “We met Sheila McGraw nearly a year ago and are beyond excited to work together to expand coveted themes from the cherished book into a relatable product line for parents and children alike.”

“This marks a fresh chapter for Love You Forever—both the book and the brand,” said Sheila McGraw, illustrator of the iconic book. “Dr. Lisa’s dedication and belief in our brand make The Dr. Lisa Brands Company the perfect partner to launch the nascent brand. Together, we are poised to take the book’s magic and sentiment and introduce it into the everyday lives of families everywhere.”

“‘Love You Forever’ is one of those resonating evergreen stories that perfectly lends itself to categories outside of publishing,” said Lee Clemons III, Executive Vice President of Sales, Licensing and Partnerships for The Dr. Lisa Brands Company. “We are honored to partner with Sheila McGraw and McGraw Studios with her timeless classic Love You Forever brand. Love You Forever demonstrates the unconditional love parents have for their children and the significance of how the child becomes the caregiver to their parents. Now the excitement begins developing heartfelt, endearing, and relatable products around this iconic brand perfect for new parents and gift givers.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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