Subversive Scents from The Rolling Stones
The Rolling Stones have always done things a bit differently. But their entry into the world of fragrance might just be their most subversive launch yet. In a stunning new venture celebrating their timeless legacy, the legendary band have announced Subversive Scents by The Rolling Stones – a collection of five premium and genderless scents in partnership with fragrance innovator Nirvana Brands.
Unashamedly bold, unapologetically provocative and thrillingly sensual, each one has been collaboratively developed to capture a uniquely subversive moment in their storied history. The collection will be available at RS No9 Carnaby Street and subversivescents.co.uk at £99 per 100ml fragrance.
“It’s the perfect fragrance collection for those who dare to be different, and we hope it inspires some rebellious souls” — The Rolling Stones.
Made for rebellious souls, these heady and eclectic, genderless fragrances speak to a new generation – as well as loyal fans – embracing those who do things their own way. In true Rolling Stones fashion, tradition is toyed with, boundaries are pushed, and expectations are shattered.
Each subversive scent, whether drawn from an iconic song, a ground breaking album, or an unforgettable tour, distills the essence of the world’s greatest rock band using Headspace fragrance technology to capture unique olfactive notes such as Salty Tears, Worn Leather and Tobacco.
Developed over 2.5 years with an uncompromising commitment to authenticity and quality, the bottle design is just as bold as the scents themselves. Featuring an innovative turn-and-spray cap mechanism and the unmistakable tongue and lips logo, originally created by John Pasche in 1970. More than just a symbol, it serves as a nod to the eternal life of a band—and a brand – that has shaped culture across decades. Subversive Scents by The Rolling Stones – elegant yet wild, sensual yet raw, this stunning collection pays an olfactory homage to the rebellious soul of rock’n’roll.
Ken Rushton, of Nirvana Brands, who has steered this project through conceptualisation, creation and development, said: “The Rolling Stones are ubiquitous in popular culture, and their influence on personal style is all around us, so this project working with the band and heir team has been a delight. Bottling the essence of The Rolling Stones in a unique and bold fine fragrance collection has been an incredible journey – and there is a whole lot more in the pipeline.”
Catherine Selig, perfumer of Urban Jungle commented “I was inspired to create an olfactive anthem, a tribute to the electrifying pulse of youth; bold, gritty, and unapologetic. It channels the essence of living on the edge, always chasing the next thrill, with the world blurring by in neon flashes and untamed moments. Urban Jungle is a sensorial homage to the chaos and poetry of rebellion, capturing the raw energy of a city’s heartbeat and the rebellion of youth. It’s as loud as a rock ‘n’ roll anthem, as free as the wind, and as untamed as the streets it echoes from. Urban jungle is vibrant energy, like the rebellious sound of a The Rolling Stones pulsing through the air, filled with intensity, movement, and the promise of endless freedom.”
Michelle DeFina, perfumer of Wild Horses commented “Wild Horses was an opportunity to capture the raw emotion, poetic intensity, and fearless energy that define The Rolling Stones. From the first moment, I wanted the fragrance to reflect their free spirit; wild yet deeply expressive. Wild Horses is not just a fragrance. It’s an emotional landscape. A sonic journey. A tribute to the moments that break us open and make us more alive.”
