Return of the Squishmallows Happy Meal in U.S.
Jazwares and McDonald’s have announced the return of the Squishmallows Happy Meal – bringing fan-favorite plushies back to restaurants in more than 65 countries worldwide. The latest rollout features 12 collectible characters including the debut of “Halley,” a never-before-seen Intergalactic Axolotl Squishmallows full of personality. To add an extra layer of fun, every Squishmallows Happy Meal will also come with a scannable code to unlock an exclusive digital game – a first for the partnership.
The promotion rolls out nationwide in the U.S. on May 13, with additional countries launching this spring and summer. Check participating McDonald’s restaurant locations for details.
“Our first McDonald’s Happy Meal collaboration received such a massive global response that we’re bringing it back by popular demand for Squishmallows fans,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares. “We couldn’t think of a better way to celebrate our fans than with a Happy Meal featuring character favorites with unique, never-before-seen happy expressions and the debut of our newest Squishmallows Squad member, Halley, making the hunt exciting as ever for fans worldwide.”
In a first for the Squishmallows x McDonald’s partnership, the Happy Meal promotion includes an exclusive digital gaming experience, unlocking an extra layer of fun to the dining and play experience. Fans can access the game by scanning the code featured on the packaging of each Happy Meal purchased.
“We are excited to partner with Jazwares for a second time by bringing the hunt for Squishmallows back to McDonald’s this spring,” said Sheila Hamilton, Senior Director of Global Brand and Content at McDonald’s. “Our partnership brings something new to our fans with exclusive expressions and the newest member of the Squishmallows family, Halley.”
For more information on the Squishmallows McDonald’s Happy Meal promotion and other initiatives, visit Jazwares on LinkedIn, Twitter, Instagram, Facebook, and www.jazwares.com.
