Perfetti Van Melle Teams with Lactalis

Lactalis, the leading dairy company in Australia, paired Perfetti Van Melle’s bestselling Chupa Chups flavours, Strawberry & Cream and Choco & Vanilla, with its popular flavoured milk brand Breaka for a limited edition that stirred up refrigerated Australian shelves for a limited time from April 2023.

Each available in 600ml, the Breaka Chupa Chups Strawberry & Cream and Breaka Chupa Chups Choco & Vanilla flavoured milks are available in Coles, Woolworths, independent grocers, petrol stations and convenience stores RRP $3.70.

Inspired by the forever fun and best-selling Chupa Chups flavours, the Breaka Chupa Chups Strawberry & Cream flavoured milk serves up a delicious creamy candy strawberry and cream flavour and the Breaka Chupa Chups Choco & Vanilla flavoured milk is a mouth-watering creamy chocolate and caramelised vanilla taste sensation.

The partnership was brokered by Asembl brands, the Australian expert for innovative licensed brand extensions.

“We are delighted to partner with Breaka to create a forever fun flavour fix – combining the delicious creaminess of Breaka’s milk with our signature Chupa Chups flavours.  A flavour fix match made in heaven, the Breaka Chupa Chups Strawberry & Cream and Breaka Chupa Chups Choco & Vanilla flavoured milks will delight loyal teenage following,” said Perfetti Van Melle’s Licensing Manager, Marta Ballesteros.

“What a forever fun way to shake up the flavoured milk category with the pairing of Perfetti Van Melle’s Chupa Chups and Breaka.  For a limited time, lovers of Chupa Chups best-selling Chupa Chupas flavours – Strawberry & Cream and Choco & Vanilla can get their fun flavour fix with this flavoured milk range from Breaka.  A true taste sensation, these are sure to be a hit on refrigerated shelves across supermarkets, petrol stations and convenience stores,” said Asembl Managing Director, Justin Watson.