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Perfetti Van Melle Group and DyDo Group Partner in Japan

Perfetti Van Melle Group and DyDo Group Partner in Japan

Perfetti Van Melle Group and DyDo Group introduce Frisk Sparkling, a unique carbonated soft drink under the iconic Frisk brand. This exciting collaboration merges Frisk’s refreshing essence with DyDo Group’s dedication to health-oriented products, creating a beverage that not only refreshes but invigorates with every sip.

Launched in May to coincide with the vibrant spring-summer season, the Frisk Carbonated Drink aims to captivate Japan as the definitive beverage of the summer. Infused with GABA, a functionally active ingredient known for its stress-reducing properties, Frisk Sparkling offers more than just refreshment—it provides a revitalizing experience designed to combat the temporary mental stress and fatigue of modern life. Its delightful minty taste and refreshing sweetness evoke the invigorating sensation similar to Frisk tablets, making it an ideal companion for any moment that calls for a revitalizing break.

“We are thrilled to partner with Dydo, who has bottled the essence of Frisk and transformed it into a refreshing and sparkling drink with truly surprising sensations,” said Carla Fernandez-Moreno, Perfetti Van Melle F&B Licensing Manager.

DyDo Group has been promoting the brand message of “Delicious food for the body and soul” and states, “We are committed to providing high-quality products under the brand message of ‘Delicious food for the mind and body.’ Always surprising, we deliver the taste and health of ‘Only DyDo’ to our customers.”

FRISK Sparkling represents a milestone in beverage innovation, combining the trusted FRISK brand with DyDo Group’s expertise in delivering health-oriented products. With its unique blend of functionality and refreshment, this innovative FRISK sparkling drink promises to redefine the carbonated soft drink category and delight consumers seeking both taste and wellness benefits.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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