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Not Totally Buggin’! 30 Years of Clueless Celebrated in multiple collabs

Not Totally Buggin’! 30 Years of Clueless Celebrated in multiple collabs

It has been 30 years since Clueless first entered the pop culture zeitgeist. To celebrate the anniversary, Mattel and Paramount Consumer Products have teamed together for a nostalgia packed collaboration that’s as iconic as Cher’s revolving closet.

Today, Mattel debuts must have Clueless inspired products featuring fashions, dolls and more, paying homage to Cher, Dionne and the rest of the Beverly Hills crew. This collection will release throughout July and includes:

Barbie® Clueless Cher Doll: As if! This Barbie Signature Cher collector doll celebrates the 30th anniversary of Clueless. Cher is totally fab in her iconic sunshine plaid yellow suit with a pleated skirt, matching blazer, and over-the-knee high socks. She also has her white mini backpack, cell, phone, and learner’s permit in hand. Ready to cruise the streets of Beverly Hills, this Cher doll is outties!

Barbie® Clueless Dionne Doll: As if! This Barbie Signature Dionne collector doll celebrates the 30th anniversary of Clueless. Always the fearless fashionista, Dee gets major snaps for her iconic black-and-white plaid suit complete with her fabulous top hat donned with ribbon and rose. She has her cell phone accessory in hand and is ready to make a buzz in Beverly Hills! 

Fisher-Price® Little People Collector™ Clueless: Fans of the 1995 film can roll with the homies Cher Horowitz, Dionne Davenport and Tai Frasier, who have been reimagined as Little People figurines and styled in their most memorable looks from the movie. Arriving in a window box package featuring the staircase from Cher’s “classic” house plus other fun hidden details.

Polly Pocket X Clueless Compact: Ugh – as if! Clueless goes tiny with Polly Pocket in this iconic collaboration compact! The compact’s heart-shaped exterior features a portrait of the three dolls, Cher, Dionne, and Tai, with sparkling details that celebrate the partnership.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com