Moose Toys Partners With YouTubers Collins and Devan Key
Moose Toys has been named global master toy partner for Collins and Devan Key, creators of the YouTube channel, Collins Key. The channel boasts 20.5 million YouTube subscribers and averages more than 25 million views per video. Building on the success of the channel, where their massive and engaged fan base, known as the #KeyperSquad, tune in for fun DIY food, pancake art, wacky challenges, pranks and more, the new products will provide fans with tools to re-create the iconic challenges at home.
The Collins Key collection launches in fall 2020 and combines the creative forces of Collins, Devan and Moose Toys by bringing innovative play to the toy aisle. The collection will be supported by a multifaceted marketing campaign, including national television, digital and social campaigns, influencer partnerships and in-store point-of-sale materials.
The Collins Key collaboration is a natural next step for Moose Toys to expand its relationship with YouTube-based creators. As top YouTube creators for fun, engaging, lighthearted activities and creativity, Collins and Devan Key have seen great success on YouTube, with more than 4.5 billion views in addition to industry-leading engagement and positive sentiment. With some of the most engaged fans in the world, Collins and Devan continue to expand their universal footprint with the development of unique IP, brand extensions and partnerships with Fortune 500 organizations.